Question 1 of 7
What's the main issue you're experiencing?
Choose the description that fits best right now.
Running but no conversions — money is spending, nothing is converting
Cost per result is too high — getting some conversions but paying too much
Ads were working and suddenly stopped performing
Ad got rejected or account was flagged by Meta
Low reach — ads aren't being shown to enough people
Just launched — results are inconsistent and I don't know what to expect
Ads look fine but nobody is booking calls or buying
Good CPR, people are opting in — but no sales conversations happening
Wrong people are opting in — low quality leads
People join but they're not the right fit and aren't converting
Question 2 of 7
How long has this campaign been running and how much has it spent?
Under 5 days or less than $25 spent
Still in the learning phase
5–14 days and $25–$100 spent
Enough data to start drawing early conclusions
More than 2 weeks and over $100 spent
Solid data — ready for real diagnosis
Question 3 of 7
How is your cost per result trending over the past 5–7 days?
Check this in Ads Manager by looking at your results over time, not just the overall average.
Getting better — cost per result is decreasing
Stable — roughly consistent, no major change
Getting worse — used to be lower, now climbing
Not sure — I haven't looked at the trend
Question 4 of 7
What does your click-through rate (CTR) look like in Ads Manager?
A healthy CTR for cold traffic coaching ads is above 1%. Find this in your Ads Manager columns.
Below 1% — barely anyone is clicking
Between 1% and 1.5% — getting clicks but not great
Above 1.5% — solid click-through rate
Don't know / haven't checked
Question 5 of 7
What's your CPM (Cost Per 1,000 Impressions)?
Add CPM to your Ads Manager columns if it's not visible. For coaching audiences: under $15 is healthy, above $20 is elevated.
Under $15 — healthy delivery cost
$15–$20 — elevated but acceptable
Over $20 — expensive to reach my audience
Don't know / haven't checked
Question 6 of 7
What's your landing page conversion rate? (Opt-ins ÷ link clicks × 100)
Find this in Ads Manager → Ads → customize columns → add "Landing page conversion rate". Or calculate manually: total opt-ins ÷ total link clicks.
Above 20% — people who click are opting in
10–20% — moderate conversion rate
Below 10% — most people who click are leaving
Haven't tested my funnel recently / don't know
Question 7 of 7
Have you made any changes to this campaign in the last 7 days?
Changes include: updating creative, editing copy, changing the landing page, adjusting budget, or modifying audience settings.
Yes — I made changes recently
Updated creative, copy, landing page, budget, or audience
No — nothing has been touched
Campaign running as-is since launch