Fill in what you know. Every tool in the Lab can pull these in for you, so you type them once here instead of every time.
Be specific. Newly divorced women in their 40s beats women.
In her words, not yours.
Your method, your steps, your timeframe.
1:1, group, cohort, self-paced, length of the container.
Client results, numbers, your own story. This is what makes your copy believable.
Words you use, words you never use, how direct you are.
Website, booking link, freebie.
Your documents.
Your sales page, your testimonials, a workbook, a transcript — anything written in your voice. Drop the file in and the text is read here in your browser. Up to 30,000 characters per document.
Nothing added yet. Even one good sales page makes a difference.
Drop a file here, or click to choose one
PDF, Word (.docx), .txt, .md or .csv
Or paste the text yourself
Your brief.
This is the short version of your business — the one the tools actually read before they write anything for you.
Read it once it is built and fix anything that is not quite you: it is yours to edit, and whatever is in this box
is what the tools believe. Build it again whenever your business changes — a new offer, a new price, a new
audience — so the tools never work from last season's information.